
Apple is the most valuable brand in the world.
Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual rankings.
Apple usurped Coca-Cola from the top spot, which had held the position for 13 years, in last year’s list. This year Apple has increased its brand value by 21% to $118.9 billion.
See the full top 20 list here!